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BibTeX records: Sreejesh S.
@article{DBLP:journals/ijhcitp/PriyadarshiniSJ19, author = {Chetna Priyadarshini and Sreejesh S. and Rajneesh Ranjan Jha}, title = {Impact of Informational Characteristics of the Recruitment Website on Graduating Students' Job Pursuit Intention: {A} Moderated Mediation Study}, journal = {Int. J. Hum. Cap. Inf. Technol. Prof.}, volume = {10}, number = {2}, pages = {1--19}, year = {2019}, url = {https://doi.org/10.4018/IJHCITP.2019040101}, doi = {10.4018/IJHCITP.2019040101}, timestamp = {Thu, 14 Oct 2021 01:00:00 +0200}, biburl = {https://dblp.org/rec/journals/ijhcitp/PriyadarshiniSJ19.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@article{DBLP:journals/chb/SAP18, author = {Sreejesh S. and M. R. Anusree and Abhilash Ponnam}, title = {Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames}, journal = {Comput. Hum. Behav.}, volume = {81}, pages = {325--339}, year = {2018}, url = {https://doi.org/10.1016/j.chb.2017.12.034}, doi = {10.1016/J.CHB.2017.12.034}, timestamp = {Tue, 18 Feb 2020 00:00:00 +0100}, biburl = {https://dblp.org/rec/journals/chb/SAP18.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@article{DBLP:journals/chb/SA17, author = {Sreejesh S. and M. R. Anusree}, title = {Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames}, journal = {Comput. Hum. Behav.}, volume = {70}, pages = {575--588}, year = {2017}, url = {https://doi.org/10.1016/j.chb.2017.01.033}, doi = {10.1016/J.CHB.2017.01.033}, timestamp = {Tue, 18 Feb 2020 00:00:00 +0100}, biburl = {https://dblp.org/rec/journals/chb/SA17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@article{DBLP:journals/intr/VashishtS17, author = {Devika Vashisht and Sreejesh S.}, title = {Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer's need for cognition}, journal = {Internet Res.}, volume = {27}, number = {1}, pages = {52--73}, year = {2017}, url = {https://doi.org/10.1108/IntR-10-2014-0271}, doi = {10.1108/INTR-10-2014-0271}, timestamp = {Wed, 04 Mar 2020 00:00:00 +0100}, biburl = {https://dblp.org/rec/journals/intr/VashishtS17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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