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BibTeX record conf/mms/Wiedemann07
@inproceedings{DBLP:conf/mms/Wiedemann07, author = {Dietmar G. Wiedemann}, editor = {Birgitta K{\"{o}}nig{-}Ries and Franz Lehner and Rainer Malaka and Can T{\"{u}}rker}, title = {Exploring the Concept of Mobile Viral Marketing through Case Study Research}, booktitle = {{MMS} 2007: Mobilit{\"{a}}t und mobile Informationssysteme, 2nd conference of GI-Fachgruppe MMS, March 6th, 2007, Aachen, Germany}, series = {{LNI}}, volume = {{P-104}}, pages = {49--60}, publisher = {{GI}}, year = {2007}, url = {https://dl.gi.de/handle/20.500.12116/22794}, timestamp = {Tue, 04 Jul 2023 17:44:23 +0200}, biburl = {https://dblp.org/rec/conf/mms/Wiedemann07.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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