BibTeX record journals/chb/YangAD17

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@article{DBLP:journals/chb/YangAD17,
  author       = {Yang Yang and
                  Yousra Asaad and
                  Yogesh Dwivedi},
  title        = {Examining the impact of gamification on intention of engagement and
                  brand attitude in the marketing context},
  journal      = {Comput. Hum. Behav.},
  volume       = {73},
  pages        = {459--469},
  year         = {2017},
  url          = {https://doi.org/10.1016/j.chb.2017.03.066},
  doi          = {10.1016/J.CHB.2017.03.066},
  timestamp    = {Sat, 05 Sep 2020 17:47:43 +0200},
  biburl       = {https://dblp.org/rec/journals/chb/YangAD17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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