BibTeX record journals/ijebr/JainRC18

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@article{DBLP:journals/ijebr/JainRC18,
  author       = {Geetika Jain and
                  Sapna Rakesh and
                  Kostubh Raman Chaturvedi},
  title        = {Online Video Advertisements' Effect on Purchase Intention: An Exploratory
                  Study on Youth},
  journal      = {Int. J. {E} Bus. Res.},
  volume       = {14},
  number       = {2},
  pages        = {87--101},
  year         = {2018},
  url          = {https://doi.org/10.4018/IJEBR.2018040106},
  doi          = {10.4018/IJEBR.2018040106},
  timestamp    = {Sat, 08 Jan 2022 02:23:31 +0100},
  biburl       = {https://dblp.org/rec/journals/ijebr/JainRC18.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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