BibTeX record journals/irmj/PengQPQ17

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@article{DBLP:journals/irmj/PengQPQ17,
  author       = {Jianping Peng and
                  Juanjuan Qu and
                  Le Peng and
                  Jing Quan},
  title        = {An Exploratory Study of the Effectiveness of Mobile Advertising},
  journal      = {Inf. Resour. Manag. J.},
  volume       = {30},
  number       = {4},
  pages        = {24--38},
  year         = {2017},
  url          = {https://doi.org/10.4018/IRMJ.2017100102},
  doi          = {10.4018/IRMJ.2017100102},
  timestamp    = {Thu, 02 Mar 2023 13:59:21 +0100},
  biburl       = {https://dblp.org/rec/journals/irmj/PengQPQ17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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