BibTeX record journals/kybernetes/YangHYY17

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@article{DBLP:journals/kybernetes/YangHYY17,
  author       = {Keng{-}Chieh Yang and
                  Chia{-}Hui Huang and
                  Conna Yang and
                  Su Yu Yang},
  title        = {Consumer attitudes toward online video advertisement: YouTube as a
                  platform},
  journal      = {Kybernetes},
  volume       = {46},
  number       = {5},
  pages        = {840--853},
  year         = {2017},
  url          = {https://doi.org/10.1108/K-03-2016-0038},
  doi          = {10.1108/K-03-2016-0038},
  timestamp    = {Wed, 16 Mar 2022 23:54:27 +0100},
  biburl       = {https://dblp.org/rec/journals/kybernetes/YangHYY17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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