BibTeX record journals/mktsci/BrunoCC18

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@article{DBLP:journals/mktsci/BrunoCC18,
  author       = {Hern{\'{a}}n A. Bruno and
                  Javier Cebollada and
                  Pradeep K. Chintagunta},
  title        = {Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold
                  Heterogeneity in Brand Choice Behavior},
  journal      = {Mark. Sci.},
  volume       = {37},
  number       = {4},
  pages        = {631--648},
  year         = {2018},
  url          = {https://doi.org/10.1287/mksc.2018.1088},
  doi          = {10.1287/MKSC.2018.1088},
  timestamp    = {Tue, 21 Mar 2023 21:12:43 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/BrunoCC18.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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