BibTeX record journals/mktsci/ChaeSBY17

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@article{DBLP:journals/mktsci/ChaeSBY17,
  author       = {Inyoung Chae and
                  Andrew T. Stephen and
                  Yakov Bart and
                  Dai Yao},
  title        = {Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns},
  journal      = {Mark. Sci.},
  volume       = {36},
  number       = {1},
  pages        = {89--104},
  year         = {2017},
  url          = {https://doi.org/10.1287/mksc.2016.1001},
  doi          = {10.1287/MKSC.2016.1001},
  timestamp    = {Sat, 09 Apr 2022 12:28:57 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/ChaeSBY17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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