BibTeX record journals/mktsci/SchwartzBF17

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@article{DBLP:journals/mktsci/SchwartzBF17,
  author       = {Eric M. Schwartz and
                  Eric T. Bradlow and
                  Peter S. Fader},
  title        = {Customer Acquisition via Display Advertising Using Multi-Armed Bandit
                  Experiments},
  journal      = {Mark. Sci.},
  volume       = {36},
  number       = {4},
  pages        = {500--522},
  year         = {2017},
  url          = {https://doi.org/10.1287/mksc.2016.1023},
  doi          = {10.1287/MKSC.2016.1023},
  timestamp    = {Thu, 14 May 2020 22:25:55 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/SchwartzBF17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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