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WHICEB 2023: Wuhan, China
- Yiliu Tu

, Maomao Chi
:
E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II. Lecture Notes in Business Information Processing 481, Springer 2023, ISBN 978-3-031-32301-0 - Mengxue Dai, Huaihu Cao:

The Impact of Digital Finance on the Operating Performance of Commercial Banks: Promotion or Inhibition? 1-11 - Yanli Pei, Jianna Li, Shan Wang, Fang Wang:

How Story Plot Affect the Effect of Short Video Marketing. 12-22 - Zesen Zhan, Yuechen Ou, Zhibin Hu, Hualong Yang:

Exploring the Effect of Intelligent Recommendation Systems on Users' Emotional Attachment: The Moderating Role of Personality Trait. 23-34 - Dion Deng, Mila Bujic

, Juho Hamari:
Understanding Multi-platform Social VR Consumer Opinions: A Case Study in VRChatUsing Topics Modeling of Reviews. 35-46 - Zilong Wang

, Wenkai Zhang
, Zecheng Liang
:
A Study of Consumer Purchase Intentions in E-Commerce Live Broadcast for Eye Health Products Based on Product and Host Discourse Attributes. 47-59 - Jiyuan Yu, Jun Ma, Yiming Jiang, Yiliu (Paul) Tu:

Price and Service Decisions in a Joint Product Network Under Demand Uncertainty. 60-70 - Xiaoting Chen, Li Li:

Research on the Influence of Anchors' Characteristics on Consumers' Impulse Buying from the Perspective of Emotional Contagion. 71-82 - Yiwen Zhang, Nianxin Wang, Hao Hu:

Developing IT Ambidexterity: Insights from Knowledge Interaction Between CIO and TMT. 83-95 - Tianqi Zheng, Xingyu Duan, Kang Zhang, Xiangcheng Yang, Yi Jiang:

How Chatbots' Anthropomorphism Affects User Satisfaction: The Mediating Role of Perceived Warmth and Competence. 96-107 - Rongkai Zhang, Bingni Ma, Yingyan Li, Fuping Chen, Jianan Yan, Yuxi Lin, Yifan Wu:

The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type. 108-118 - Xiaobing Gan, Ting Guo, Yang Wang, Zhenzhen Zhu, Yongjie Zhou:

Examining the Relative Importance of Factors Influencing Perinatal Anxiety in Different Perinatal Periods During the Covid-19 Pandemic: A Random Forest-Based Approach. 119-130 - Quan Lu, Xiaoying Zheng, Yutian Shen, Jing Chen:

Research on Information Anxiety in Different Epidemic Prevention and Control States of Public Health Emergency - Based on Information Task Perspective. 131-143 - Zhiwei Zhang, Ning Zhang, Jiayi Gu:

A Systematic Literature Review of Digital Transformation of Manufacturing Enterprises: Bibliometric Analysis and Knowledge Framework. 144-155 - Xvyuge Peng, Jundong Hou:

The Influence of the Thematic Coherency of CSR Activities on Users' Purchase Intention on E-Commerce Platforms. 156-167 - Xixi Wang, Nan Zhang:

Investment Strategies of Digital Music Copyright in Uncertain Environment. 168-179 - Chunliu Gu, Tianmei Wang:

Role of Channel Characteristics of the New Retail Model on Brand Loyalty. 180-193 - Honglin Zhang, Shizhong Ai, Rong Du:

Research on the Introduction of Private Brand for E-commerce Platform Under Mixed Channels of Manufacturer. 194-205 - Zhongyi Hu, Yuecen Wang, Siqi Zhao, Zhoucan Xu, Xiaoquan Liu, Jiang Wu:

Users' Demand Analysis of Intelligent Information Service for Rural Tourism Based on the Kano Model. 206-217 - Jun Chen, Xin Yang, Mengmeng Du:

Research on the Factors Influencing the Financing Performance of Rewarded Crowdfunding - Based on Project Multimodal Data Analysis. 218-227 - Baihui Shi, Nianxin Wang, Qingxiang Li:

How Characteristics of Creator and Campaign Shape Crowdfunding Performance: Using Hierarchical Linear Modeling. 228-237 - Xiaojin Shen, Yi Wu, Xiaopan Wang:

How Does Cover Content Matter for Online Medical Crowdfunding Platform? An Emotional Appeal Perspective. 238-249 - Yangsheng Zhang, Zhimei Wen, Yi Wu:

Does Early-Bird Policy Matter for Equity Crowdfunding Performance: The Moderation Roles of Entrepreneur Gender and Project Types. 250-263 - Weijia You, Kexuan An, Yujie Xie, Yutong Zhang, Guijie Song, Lulu Chen, Jinmou Hu

:
Impact of Trial Feedback in Live Streaming e-Commerce: Evidence from Make-Up Products. 264-272 - Yongqing Yang, Yuncheng Xu, Zhangang Hao, Jianyue Xu:

The Influencing Mechanism of Social Media Users' Group Emotion on the Evolution of Public Opinion: An Analysis of the Moderating Effect of Social Presence. 273-284 - Nisar Ahmad

, Zhiying Liu, Jiang Wu, Fahad Alam, Muhammad Waqas, Xu Yi:
Examining the Employees Behavior Control in Cloud Computing Performance Through the Moderating Lenses of Transformational Leadership. 285-297 - Jingya Liu, Qiao Zhong, Zequan Shen, Zhao Du, Fang Wang, Shan Wang:

What Learners Want: Revealing the Focal Topics in MOOC Reviews. 298-308 - Minglei Li, Guoyin Jiang, Wenping Liu, Shan Chang:

Tourist Satisfaction Analysis of Rural Cultural Tourism Based on the Enhanced IPA Model. 309-318 - Meiyu Pan, Maomao Chi

, Yuyan Shen, Puxiong Zhou:
How Could Firm Resilience Benefit from the Coupling Effects of Digital Strategy and Environmental Turbulence? Configuration Analysis Based on fsQCA. 319-330 - Siqi Wang, Xiaofei Zhang, Fanbo Meng:

What Leads to Effective Online Physician-Patient Communication? the Power of Convergence. 331-343 - Maidan Ding, Ling Zhao:

An Empirical Study of Factors Affecting the Performance of IP Derivatives Crowdfunding: A Brand Extension Perspective. 344-355 - Sisi Liu, Fan Qiu, Xinlei Xiong, Zhuying Yin, Hong Wang:

A Study on Sustainability of Online Medical Platform Consultation Mode Based on Multi-stage Trust Transmission. 356-367

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