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Electronic Commerce Research and Applications, Volume 24

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Volume 24, July - August 2017

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Yue Jin, Jinghua Huang:
Why do consumers participate in brand microblogs? 1-11
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Hongjun Lv, Yinghong Wan, Feng Wu:
Effect of online personalization services on complementary firms. 12-22
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Ken Alabi:
Digital blockchain networks appear to be following Metcalfe's Law. 23-29
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Yufei Xia, Chuanzhe Liu, Nana Liu:
Cost-sensitive boosted tree for loan evaluation in peer-to-peer lending. 30-49
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Hsin Hsin Chang, Kit Hong Wong, Shi Yu Li:
Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators. 50-67
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Rui Qin, Yong Yuan, Fei-Yue Wang:
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach. 68-83
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Jie Wei, Stefan Seedorf, Paul Benjamin Lowry, Christian Thum, Thimo Schulze:
How increased social presence through co-browsing influences user engagement in collaborative online shopping. 84-99

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