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Electronic Commerce Research and Applications, Volume 71

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Volume 71, 2025

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Rongzheng Xiang, Jiajin Huang, Jian Yang:
Contrastive learning with adversarial masking for sequential recommendation. 101493
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Yimin Zhu, Jiaming Liang, Yujie Zhao:
Expert or partner: The matching effect of AI chatbot roles in different service contexts. 101496
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Xusen Cheng, Ang Zeng, Bo Yang, Yu Liu, Xiaoping Zhang:
Online reviews generated by generative artificial intelligence versus human: A study of perceived differences and user adoption behavior. 101497
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Shoujie Cai, Sijie Li, Yiding Liu, Xiaohua Han:
Who should livestream first? Sequence of dual self-livestreaming rooms for manufacturers. 101498
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Wang Zhao, Dongxiao Gu, Rui Mao, Xiaoyu Wang, Xuejie Yang, Kaixuan Zhu, Hao Hu, Haimiao Mo, Erik Cambria:
Explainable, robust and fair user-centric AI system for the diagnosis and prognosis of severe pneumonia. 101499
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Yuejun Wang, Ding Wu, Xiangbin Yan:
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms? 101501
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Huiran Li, Qiucheng Li, Baozhu Feng:
Dynamic cooperative strategies in search engine advertising market: With and without retail competition. 101502
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Lu Wang, Min Zhang, Yiwei Li:
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings. 101503
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Xin Yan, Wenxin Wang, Yuanyuan Jiao:
Promoting or inhibiting? The impact of the information cocoon on customer stickiness in e-commerce platforms: The moderating role of decision-making style. 101505

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