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HMD - Praxis der Wirtschaftsinformatik, Band 193

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Band 193, Januar 1997

Database Marketing

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Jörg Link, Volker G. Hildebrand:
Integration des Database-Marketing und Computer Aided Selling (CAS) - der Weg zum Individual Marketing.
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Christian Huldi:
Database Marketing - Wunsch und Wirklichkeit.
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Markus von der Lühe:
Vom Database Marketing zum Data Mining.
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Michael Weber:
Die Anwendung des Database Marketing im Nahrungsmitteleinzelhandel.
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Harald A. Summa:
Elektronische Datennetze - die neuen Datensammler für Database Marketing?
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Bernhard Joos, Rolf M. Katzsch, Andreas Meier, Christian Wernet:
Drei Workflow-Management-Systeme im praktischen Vergleich: WorkFlow, Staffware und InConcert.
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Stefan Meinhardt, Karl Popp:
Konfiguration von Geschäftsprozessen bei der Einführung von Standard-Anwendungssystemen.
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Franz Stuber:
Softwaregestaltung für ein innovatives Produktionsmanagement.

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