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HMD - Praxis der Wirtschaftsinformatik, Band 221

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Band 221, Oktober 2001

Customer Relationship Management

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Hans-Peter Fröschle, Michael Mörike:
Editorial.
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Cartoon.
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Frederik Humpert:
Einwurf.
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Hans-Peter Fröschle:
Customer Relationship Management.
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Michael Bartz:
Umsatz steigern mit CRM und E-CRM.
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Maximilian Teltzrow, Oliver Günther:
eCRM: Konzeption und Möglichkeiten zur Effizienzmessung.
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Hajo Hippner, Stephan Martin, Klaus D. Wilde:
CRM-Systeme - Eine Marktübersicht.
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Christian Behr:
Erfolgreiche Einführung von CRM in Unternehmen.
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Frank Thomas Piller:
CRM durch Mass Customization - Wettbewerbsvorteile durch Mass Customization.
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Thomas Puschmann, Rainer Alt:
Customer Relationship Management in der Pharmaindustrie.
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Dirk Moosmayer, Sandra Gronover, Gerold Riempp:
Vorgehensmodell zur CRM-Einführung.

Methoden

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Lutz J. Heinrich, Gustav Pomberger, Claudia Thonabauer:
Entwickeln von EB/EC-Strategien.

IT-Management

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Axel C. Schwickert, Peter Wendt:
Web-Logfile-Analyse.

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