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ORCIDInternational Journalof Electronic Commerce, Volume 18
Volume 18, Number 1, 2013
- Vladimir Zwass:
Editor's Introduction. 5-10 - Münir Tolga Akçura, Zafer D. Ozdemir
, Sanjay Jain:
Expert Competition and the Internet. 11-44 - Christian Schlereth, Christian Barrot, Bernd Skiera, Carsten Takac:
Optimal Product-Sampling Strategies in Social Networks: How Many and Whom to Target? 45-72 - Liwei Liu, Nikolay Mehandjiev, Dong-Ling Xu:
Context Similarity Metric for Multidimensional Service Recommendation. 73-104 - Dimitris Drossos, George M. Giaglis, Pavlos A. Vlachos, Efpraxia D. Zamani, George Lekakos:
Consumer Responses to SMS Advertising: Antecedents and Consequences. 105-136
Volume 18, Number 2, 2013
- Karl Reiner Lang, Ting Li:
Introduction to the Special Issue: Business Value Creation Enabled by Social Technology. 5-10 - Kwansoo Kim, Byungjoon Yoo, Robert J. Kauffman:
Valuation of Participation in Social Gaming. 11-50 - Sung-Hyuk Park, Sang Pil Han:
From Accuracy to Diversity in Product Recommendations: Relationship Between Diversity and Customer Retention. 51-72 - Christopher C. Yang, Xuning Tang, Qizhi Dai, Haodong Yang, Ling Jiang:
Identifying Implicit and Explicit Relationships Through User Activities in Social Media. 73-96 - Ting Li, Guido Berens, Maikel de Maertelaere:
Corporate Twitter Channels: The Impact of Engagement and Informedness on Corporate Reputation. 97-126 - Alexander Pelaez, Martin Yuecheng Yu, Karl Reiner Lang:
Social Buying: The Effects of Group Size and Communication on Buyer Performance. 127-157
Volume 18, Number 3, 2014
- Vladimir Zwass:
Editor's Introduction. 5-6 - German Zenetti, Tammo H. A. Bijmolt, Peter S. H. Leeflang, Daniel Klapper:
Search Engine Advertising Effectiveness in a Multimedia Campaign. 7-38 - Yanwu Yang, Rui Qin, Bernard J. Jansen, Jie Zhang, Daniel Zeng:
Budget Planning for Coupled Campaigns in Sponsored Search Auctions. 39-66 - Yu-Hui Fang:
Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption on Social Networking Sites from Affective and Curiosity Perspectives. 67-102 - Sebastian Voigt, Oliver Hinz:
Assessing Strategic Behavior in Name-Your-Own-Price Markets. 103-124 - Guangliang Ye, Xiaowei Zhu, Samar K. Mukhopadhyay:
Managing Service Quality in Multiple Outsourcing. 125-149
Volume 18, Number 4, 2014
- Wojciech Piotrowicz, Richard W. Cuthbertson:
Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing. 5-16 - Key Pousttchi, Yvonne Hufenbach:
Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment. 17-42 - Julie Lewis, Paul Whysall, Carley Foster:
Drivers and Technology-Related Obstacles in Moving to Multichannel Retailing. 43-68 - Lanlan Cao:
Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study. 69-96 - Marta Blázquez:
Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience. 97-116 - Eun-Jung Lee, Jihye Park:
Enhancing Virtual Presence in E-Tail: Dynamics of Cue Multiplicity. 117-146
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