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ORCIDMarketing Science, Volume 31
Volume 31, Number 1, January / February 2012
- Preyas S. Desai
, David Bell, Gary L. Lilien, David Soberman:
Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World. 1-3 - Paulo Albuquerque, Bart J. Bronnenberg:
Measuring the Impact of Negative Demand Shocks on Car Dealer Networks. 4-23 - Sanjay Jain:
Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision. 36-51 - Ram C. Rao, Brian Wansink, Sanjay Jain:
Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain. 52-58 - Rik Pieters, Michel Wedel:
Ad Gist: Ad Communication in a Single Eye Fixation. 59-73 - Hema Yoganarasimhan:
Cloak or Flaunt? The Fashion Dilemma. 74-95 - Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada:
Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. 96-114 - Sangwoo Shin, Sanjog Misra, Dan Horsky:
Disentangling Preferences and Learning in Brand Choice Models. 115-137 - Olivier Toubia, Martijn G. de Jong, Daniel Stieger, Johann Füller:
Measuring Consumer Preferences Using Conjoint Poker. 138-156 - Rachel R. Chen, Eitan Gerstner, Yinghui (Catherine) Yang:
Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation. 157-171 - Gangshu (George) Cai, Yue Dai, Sean X. Zhou:
Exclusive Channels and Revenue Sharing in a Complementary Goods Market. 172-187
Volume 31, Number 2, March / April 2012
- Preyas S. Desai:
Editorial - People of Marketing Science. 195-197
- Seshadri Tirunillai, Gerard J. Tellis:
Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance. 198-215 - Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan:
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs. 216-235 - Teck-Hua Ho, Shan Li, So-Eun Park, Zuo-Jun Max Shen:
Customer Influence Value and Purchase Acceleration in New Product Diffusion. 236-256 - David Godes:
The Strategic Impact of References in Business Markets. 257-276 - Vincent Conitzer, Curtis R. Taylor, Liad Wagman:
Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases. 277-292 - Gonca P. Soysal, Lakshman Krishnamurthi:
Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis. 293-316 - Jason M. Shachat, Lijia Wei:
Procuring Commodities: First-Price Sealed-Bid or English Auctions? 317-333 - Raghuram Iyengar, Kamel Jedidi:
A Conjoint Model of Quantity Discounts. 334-350 - Yuri Peers, Dennis Fok, Philip Hans Franses:
Modeling Seasonality in New Product Diffusion. 351-364
Volume 31, Number 3, May / June 2012
- Peter S. Fader, Russell S. Winer:
Introduction to the Special Issue on the Emergence and Impact of User-Generated Content. 369-371 - Wendy W. Moe, David A. Schweidel:
Online Product Opinions: Incidence, Evaluation, and Evolution. 372-386 - Sam Ransbotham, Gerald C. Kane, Nicholas H. Lurie:
Network Characteristics and the Value of Collaborative User-Generated Content. 387-405 - Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen, Zainab Jamal:
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content. 406-432 - Kaifu Zhang, Theodoros Evgeniou, Vineet Padmanabhan, Emile Richard:
Content Contributor Management and Network Effects in a UGC Environment. 433-447 - David Godes, José C. Silva:
Sequential and Temporal Dynamics of Online Opinion. 448-473 - Girish Mallapragada, Rajdeep Grewal, Gary L. Lilien:
User-Generated Open Source Products: Founder's Social Capital and Time to Product Release. 474-492 - Anindya Ghose, Panagiotis G. Ipeirotis, Beibei Li:
Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. 493-520 - Oded Netzer, Ronen Feldman, Jacob Goldenberg, Moshe Fresko:
Mine Your Own Business: Market-Structure Surveillance Through Text Mining. 521-543
Volume 31, Number 4, July / August 2012
- Mathew B. Chylinski, John H. Roberts, Bruce G. S. Hardie:
Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects. 549-566 - Sungho Park, Sachin Gupta:
Handling Endogenous Regressors by Joint Estimation Using Copulas. 567-586 - Tingting He, Dmitri Kuksov, Chakravarthi Narasimhan:
Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits. 587-602 - Michael R. Galbreth, Bikram Ghosh, Mikhael Shor:
Social Sharing of Information Goods: Implications for Pricing and Profits. 603-620 - Alexandre Belloni, Mitchell J. Lovett, William Boulding, Richard Staelin:
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers. 621-636 - Marshall L. Freimer, Dan Horsky:
Periodic Advertising Pulsing in a Competitive Market. 637-648 - Joan Calzada, Tommaso M. Valletti:
Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions. 649-667 - Karthik Sridhar, Ram Bezawada, Minakshi Trivedi:
Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets. 668-688 - Yaniv Dover, Jacob Goldenberg, Daniel Shapira:
Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data. 689-712
Volume 31, Number 5, September / October 2012
- Christine Moorman, Rosellina Ferraro, Joel Huber:
Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act. 717-737 - Sridhar Moorthy:
Can Brand Extension Signal Product Quality? 756-770 - Amar Cheema, Dipankar Chakravarti, Atanu R. Sinha:
Bidding Behavior in Descending and Ascending Auctions. 779-800 - Sanjiv Erat, Sreekumar R. Bhaskaran:
Consumer Mental Accounts and Implications to Selling Base Products and Add-ons. 801-818 - Lesley Chiou, Catherine Tucker:
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search? 819-837 - Martijn G. de Jong, Donald R. Lehmann, Oded Netzer:
State-Dependence Effects in Surveys. 838-854 - Sanjay Jain:
Self-Control and Incentives: An Analysis of Multiperiod Quota Plans. 855-869
Volume 31, Number 6, November / December 2012
- Peter Stüttgen, Peter Boatwright, Robert T. Monroe:
A Satisficing Choice Model. 878-899 - Bryan K. Bollinger, Kenneth T. Gillingham:
Peer Effects in the Diffusion of Solar Photovoltaic Panels. 900-912 - Ganesh Iyer, Dmitri Kuksov:
Competition in Consumer Shopping Experience. 913-933 - Christine Moorman, Simone Wies, Natalie Mizik, Fredrika J. Spencer:
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms. 934-951 - Sha Yang, Mantian Mandy Hu, Russell S. Winer, Henry Assael, Xiaohong Chen:
An Empirical Study of Word-of-Mouth Generation and Consumption. 952-963 - Ashish Sood, Gareth M. James, Gerard J. Tellis, Ji Zhu:
Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder. 964-979 - Kaifu Zhang, Zsolt Katona:
Contextual Advertising. 980-994 - Liang Guo, Juanjuan Zhang:
Consumer Deliberation and Product Line Design. 995-1007 - Jian Ni, Scott A. Neslin, Baohong Sun:
Database Submission - The ISMS Durable Goods Data Sets. 1008-1013 - Hemant K. Bhargava:
Retailer-Driven Product Bundling in a Distribution Channel. 1014-1021
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