Marketing Science, Volume 31

Volume 31, Number 1, January / February 2012

Research Article

Volume 31, Number 2, March / April 2012

Editorial Research Article

Volume 31, Number 3, May / June 2012

Volume 31, Number 4, July / August 2012

Research Article

Volume 31, Number 5, September / October 2012

Articles

Volume 31, Number 6, November / December 2012

Articles
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