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ORCIDMarketing Science, Volume 37
Volume 37, Number 1, January - February 2018
- K. Sudhir:
Editorial - Introducing A New Section - Marketing Science: Frontiers. 1-4
- Hannes Datta
, George Knox, Bart J. Bronnenberg:
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery. 5-21 - Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi:
Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession. 22-53 - Eva Ascarza, Oded Netzer, Bruce G. S. Hardie:
Some Customers Would Rather Leave Without Saying Goodbye. 54-77 - Wesley R. Hartmann, Daniel Klapper:
Super Bowl Ads. 78-96 - Adithya Pattabhiramaiah, S. Sriram, Shrihari Sridhar:
Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry. 97-122 - Weining Bao, Jian Ni, Shubhranshu Singh:
Informal Lending in Emerging Markets. 123-137 - Sridhar Moorthy, Yongmin Chen, Shervin Shahrokhi Tehrani:
Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop. 138-152 - Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li, Yan Yu:
A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data. 153-171
Volume 37, Number 2, March - April 2018
- Anja Lambrecht, Catherine Tucker, Caroline Wiertz:
Advertising to Early Trend Propagators: Evidence from Twitter. 177-199 - Andrey Simonov, Chris Nosko, Justin M. Rao:
Competition and Crowd-Out for Brand Keywords in Sponsored Search. 200-215 - Ryan Dew, Asim Ansari:
Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations. 216-235 - Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta:
Personalization in Email Marketing: The Role of Noninformative Advertising Content. 236-258 - Tuan Quang Phan, David Godes:
The Evolution of Influence Through Endogenous Link Formation. 259-278 - J. Miguel Villas-Boas:
A Dynamic Model of Repositioning. 279-293 - Jeanine Miklós-Thal, Michael Raith, Matthew Selove:
What Are We Really Good At? Product Strategy with Uncertain Capabilities. 294-309 - Krista J. Li:
Behavior-Based Pricing in Marketing Channels. 310-326
Volume 37, Number 3, May - June 2018
- Yanwen Wang, Michael Lewis, David A. Schweidel:
A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns. 333-355 - Manuel Hermosilla, Fernanda Gutiérrez-Navratil, Juan Prieto-Rodriguez:
Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings. 356-381 - Michelle Y. Lu, Jiwoong Shin:
A Model of Two-Sided Costly Communication for Building New Product Category Demand. 382-402 - Yuetao Gao:
On the Use of Overt Anti-Counterfeiting Technologies. 403-424 - Yuchi Zhang, David Godes:
Learning from Online Social Ties. 425-444 - Onesun Steve Yoo, Rakesh K. Sarin:
Consumer Choice and Market Outcomes Under Ambiguity in Product Quality. 445-468 - Bing Jing:
Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers. 469-483 - Neil Thomas Bendle, Moeen Naseer Butt:
The Misuse of Accounting-Based Approximations of Tobin's q in a World of Market-Based Assets. 484-504
Volume 37, Number 4, July - August 2018
- Alina Sorescu, Sorin M. Sorescu, Will J. Armstrong, Bart Devoldere:
Two Centuries of Innovations and Stock Market Bubbles. 507-529 - Raluca M. Ursu:
The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions. 530-552 - Amin Sayedi:
Real-Time Bidding in Online Display Advertising. 553-568 - Xiao Liu, Timothy P. Derdenger, Baohong Sun:
An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints. 569-591 - Sanjay Jain, Krista J. Li:
Pricing and Product Design for Vice Goods: A Strategic Analysis. 592-610 - Ali Umut Guler:
Inferring the Economics of Store Density from Closures: The Starbucks Case. 611-630 - Hernán A. Bruno, Javier Cebollada, Pradeep K. Chintagunta:
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior. 631-648 - Thanh Tran, Haresh Gurnani, Ramarao Desiraju:
Optimal Design of Return Policies. 649-667 - Jihwan Moon, Steven M. Shugan:
Explaining Bundle-Framing Effects with Signaling Theory. 668-681
Volume 37, Number 5, September - October 2018
- John H. Roberts:
Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize Competition. 685-687
- Judith A. Chevalier, Yaniv Dover, Dina Mayzlin:
Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond. 688-709 - Ayelet Israeli:
Online MAP Enforcement: Evidence from a Quasi-Experiment. 710-732 - Pedro M. Gardete, Yakov Bart:
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes. 733-752 - Federico Rossi, Pradeep K. Chintagunta:
Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway. 753-770 - Ron Berman:
Beyond the Last Touch: Attribution in Online Advertising. 771-792 - Miguel Godinho de Matos, Pedro Ferreira, Rodrigo Belo:
Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management. 793-811 - Yang Li, Brett R. Gordon, Oded Netzer:
An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition. 812-837 - Elham Yazdani, Shyam Gopinath, Steve Carson:
Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales. 838-851
Volume 37, Number 6, November - December 2018
- Xiao Liu, Alan Montgomery, Kannan Srinivasan:
Analyzing Bank Overdraft Fees with Big Data. 855-882 - Pradeep K. Chintagunta, Marco Shaojun Qin, Maria Ana Vitorino:
Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry. 883-911 - Richard Schaefer, Raghunath Singh Rao, Vijay Mahajan:
Marketing Self-Improvement Programs for Self-Signaling Consumers. 912-929 - Jia Liu, Olivier Toubia:
A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries. 930-952 - Preyas S. Desai, Devavrat Purohit, Bo Zhou:
Allowing Consumers to Bundle Themselves: The Profitability of Family Plans. 953-969 - Amin Sayedi, Kinshuk Jerath, Marjan Baghaie:
Exclusive Placement in Online Advertising. 970-986 - Asim Ansari, Yang Li, Jonathan Z. Zhang:
Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach. 987-1008 - Yufeng Huang, Bart J. Bronnenberg:
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds. 1009-1028 - Nan Yang:
An Empirically Tractable Dynamic Oligopoly Model: Application to Store Entry and Exit in Dutch Grocery Retail. 1029-1049
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