BibTeX records: Yan Liu 0025

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@article{DBLP:journals/mansci/0025S15,
  author    = {Yan Liu and
               Venkatesh Shankar},
  title     = {The Dynamic Impact of Product-Harm Crises on Brand Preference and
               Advertising Effectiveness: An Empirical Analysis of the Automobile
               Industry},
  journal   = {Management Science},
  volume    = {61},
  number    = {10},
  pages     = {2514--2535},
  year      = {2015}
}
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