Francisco Muñoz-Leiva

◀ ▶ joint publications with Yessica-Ileana Giraldo-Romero

> Home > Persons > Francisco Muñoz-Leiva

Publications

2021
[j19]
- view
  - electronic edition via DOI (open access)
  - references & citations
  authority control:
- export record
  dblp key:
  - journals/jtaer/Giraldo-RomeroP21
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/jtaer/Giraldo-RomeroP21
Yessica-Ileana Giraldo-Romero, Carmen Pérez-de-los-Cobos-Agüero, Francisco Muñoz-Leiva, Elena Higueras-Castillo, Francisco J. Liébana-Cabanillas:
Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study. J. Theor. Appl. Electron. Commer. Res. 16(5): 1165-1185 (2021)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.