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Jie Fang
Publications
- 2022
- [j42]Yuting Wang, Hefu Liu, Jie Fang:
Mitigating risk perception in imbalanced supply chain relationships: roles of contract framing and IT integration. Ind. Manag. Data Syst. 122(4): 864-886 (2022) - [c34]Yangyang Cheng, Jie Fang, Zhao Cai, Hefu Liu:
Pay It Forward: Unraveling the Role of Cause-related Marketing in the Curvilinear Relationship between Price-oriented Function Usage and Consumer Satisfaction. ICIS 2022 - 2021
- [j35]Jie Fang, Hefu Liu, Yang Li, Zhao Cai:
Retaining customers with in-store mobile usage experience in omni-channel retailing: The moderating effects of product information overload and alternative attractiveness. Electron. Commer. Res. Appl. 46: 101028 (2021) - [j34]Jie Fang, Hefu Liu, Yang Li:
Balance cues of online-offline channel integration: Considering the moderating role of customer's showrooming motivation. Inf. Manag. 58(8): 103535 (2021) - [c25]Jie Fang, Hefu Liu, Zhao Cai, Eric T. K. Lim:
Optimal Distinctiveness about Platform Function Usage in Multihoming: Moderating Role of Product Overlap. ICIS 2021 - 2020
- [c24]Jie Fang, Hefu Liu:
The Effect of Promotion Integration Strategy on Sales Performance in the Context of Multiple Platforms: Considering the Moderating Effect of Platform's Market Demand. HICSS 2020: 1-8
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