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Wesley R. Hartmann

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Journal Articles

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2020
[j7]
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  - journals/mansci/BollingerH20
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  - https://dblp.org/rec/journals/mansci/BollingerH20
Bryan K. Bollinger, Wesley R. Hartmann:
Information vs. Automation and Implications for Dynamic Pricing. Manag. Sci. 66(1): 290-314 (2020)
2018
[j6]
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Wesley R. Hartmann, Daniel Klapper:
Super Bowl Ads. Mark. Sci. 37(1): 78-96 (2018)
2013
[j5]
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Brett R. Gordon, Wesley R. Hartmann:
Advertising Effects in Presidential Elections. Mark. Sci. 32(1): 19-35 (2013)
2011
[j4]
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Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan:
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. Mark. Sci. 30(6): 1079-1097 (2011)
2010
[j3]
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Wesley R. Hartmann, Harikesh S. Nair:
Retail Competition and the Dynamics of Demand for Tied Goods. Mark. Sci. 29(2): 366-386 (2010)
[j2]
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Wesley R. Hartmann:
Demand Estimation with Social Interactions and the Implications for Targeted Marketing. Mark. Sci. 29(4): 585-601 (2010)
2009
[j1]
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  - journals/mktsci/GilH09
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Ricard Gil, Wesley R. Hartmann:
Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters. Mark. Sci. 28(6): 1046-1062 (2009)

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