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Wen-Yu Chiang
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Journal Articles
- 2019
- [j7]Wen-Yu Chiang:
Establishing high value markets for data-driven customer relationship management systems. Kybernetes 48(3): 650-662 (2019) - 2018
- [j6]Wen-Yu Chiang:
Identifying high-value airlines customers for strategies of online marketing systems: An empirical case in Taiwan. Kybernetes 47(3): 525-538 (2018) - 2017
- [j5]Wen-Yu Chiang:
Discovering customer value for marketing systems: an empirical case study. Int. J. Prod. Res. 55(17): 5157-5167 (2017) - 2014
- [j4]Wen-Yu Chiang:
A new procedure of market segmentation for dynamic CRM systems: a case study of airlines in Taiwan. Int. J. Inf. Commun. Technol. 6(3/4): 422-430 (2014) - 2013
- [j3]Wen-Yu Chiang:
Applying data mining on customer relationship management system for leisure coffee-shop industry: a case study in Taiwan. WIREs Data Mining Knowl. Discov. 3(2): 129-139 (2013) - 2012
- [j2]Wen-Yu Chiang:
To establish online shoppers' markets and rules for dynamic CRM systems: an empirical case study in Taiwan. Internet Res. 22(5): 613-625 (2012) - 2011
- [j1]Wen-Yu Chiang:
To mine association rules of customer values via a data mining procedure with improved model: An empirical case study. Expert Syst. Appl. 38(3): 1716-1722 (2011)
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