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ORCIDNorita B. Ahmad
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- affiliation: American University of Sharjah, School of Business Administration, United Arab Emirates
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Journal Articles
- 2024
[j32]Donghee Shin
, Joon Soo Lim, Norita B. Ahmad, Mohammed Ibahrine:
Understanding user sensemaking in fairness and transparency in algorithms: algorithmic sensemaking in over-the-top platform. AI Soc. 39(2): 477-490 (2024)- [j31]Sugandha Agarwal, Norita B. Ahmad, Dima Jamali:
AI and Big Data in Contemporary Marketing. Computer 57(4): 137-142 (2024) - [j30]Norita B. Ahmad, Sabir Haque:
Balancing Innovation and Ethics in AI- and Big Data-Driven Marketing. Computer 57(8): 102-107 (2024) - 2023
- [j29]Norita B. Ahmad, Areeba Hamid:
Will Data Science Outrun the Data Scientist? Computer 56(2): 121-128 (2023) - [j28]Norita B. Ahmad, Joseph Williams:
Green and Sustainable Computing. Computer 56(6): 13-15 (2023) - [j27]Norita B. Ahmad, San Murugesan, Nir Kshetri:
Generative Artificial Intelligence and the Education Sector. Computer 56(6): 72-76 (2023) - [j26]Donghee Shin, Norita B. Ahmad:
Algorithmic Nudge: An Approach to Designing Human-Centered Generative Artificial Intelligence. Computer 56(8): 95-99 (2023) - [j25]Norita B. Ahmad, Salwa Beheiry:
Sustainability in the Data Age: Harnessing the Power of Data for a Greener Future. Computer 56(12): 106-110 (2023) - 2022
- [j24]Norita B. Ahmad, Areeba Hamid, Vian Ahmed:
Data Science: Hype and Reality. Computer 55(2): 95-101 (2022) - [j23]Ravi Sharma, Norita B. Ahmad, Saqib Ali, Adil Bilal, Samar Fatima, Nir Kshetri, Fatima Abu Salem, Prateek Sibal:
Technomoral Affordances of Artificial Intelligence in Data-Driven Systems. Computer 55(10): 76-81 (2022) - [j22]Norita B. Ahmad, Nash Milic, Mohammed Ibahrine:
Considerations About Algorithmic Literacy. IT Prof. 24(4): 70-73 (2022) - [j21]Norita B. Ahmad, Phillip A. Laplante, Joanna F. DeFranco, Mohamad Kassab:
A Cybersecurity Educated Community. IEEE Trans. Emerg. Top. Comput. 10(3): 1456-1463 (2022) - 2021
- [j20]Norita B. Ahmad:
Do Data Almost Always Eventually Leak? Computer 54(2): 70-74 (2021) - [j19]Norita B. Ahmad, Nash Milic, Mohammed Ibahrine:
Data and Disinformation. Computer 54(7): 105-110 (2021) - [j18]Norita B. Ahmad, Kevin Dias:
Validating "Data Validation". Computer 54(10): 129-132 (2021) - 2020
- [j17]Norita B. Ahmad, Preeti Chauhan:
State of Data Privacy During COVID-19. Computer 53(10): 119-122 (2020) - [j16]Kichan Nam, Jeff Baker, Norita B. Ahmad, Jahyun Goo:
Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation. Decis. Support Syst. 129 (2020) - [j15]Kichan Nam, Jeff Baker, Norita B. Ahmad, Jahyun Goo:
Dissatisfaction, Disconfirmation, and Distrust: an Empirical Examination of Value Co-Destruction through Negative Electronic Word-of-Mouth (eWOM). Inf. Syst. Frontiers 22(1): 113-130 (2020) - [j14]Norita B. Ahmad, Phil Laplante, Joanna F. DeFranco:
Life, IoT, and the Pursuit of Happiness. IT Prof. 22(6): 4-7 (2020) - 2019
- [j13]Norita B. Ahmad, Hamda Abdulkarim:
The Impact of Flow Experience and Personality Type on the Intention to Use Virtual World. Int. J. Hum. Comput. Interact. 35(12): 1074-1085 (2019) - 2018
- [j12]Abdelkader Daghfous, Omar Belkhodja, Norita B. Ahmad:
Understanding and managing knowledge transfer for customers in IT adoption. Inf. Technol. People 31(2): 428-454 (2018) - [j11]Syed Zamberi Ahmad, Norita B. Ahmad, Abd Rahim Abu-Bakar:
Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE. Telematics Informatics 35(1): 6-17 (2018) - 2017
- [j10]Norita B. Ahmad, Salahudin Abdul Rahman Barakji, Tarak Mohamed Abou Shahada, Zeid Ayman Anabtawi:
How to launch a successful video game: A framework. Entertain. Comput. 23: 1-11 (2017) - 2015
- [j9]Abdelkader Daghfous, Norita B. Ahmad:
User development through proactive knowledge transfer. Ind. Manag. Data Syst. 115(1): 158-181 (2015) - 2013
- [j8]Norita B. Ahmad, Noha Tarek Amer, Faten Qutaifan, Azza Alhilali:
Technology adoption model and a road map to successful implementation of ITIL. J. Enterp. Inf. Manag. 26(5): 553-576 (2013) - 2011
- [j7]Norita B. Ahmad, Phillip A. Laplante:
A Systematic Approach to Evaluating Open Source Software. Int. J. Strateg. Inf. Technol. Appl. 2(1): 48-67 (2011) - 2009
- [j6]Kristi Wenrich, Norita B. Ahmad:
Lessons Learned During a Decade of ERP Experience: A Case Study. Int. J. Enterp. Inf. Syst. 5(1): 55-73 (2009) - [j5]Norita B. Ahmad, Phillip A. Laplante:
Using the Analytical Hierarchy Process in Selecting Commercial Real-Time Operating Systems. Int. J. Inf. Technol. Decis. Mak. 8(1): 151-168 (2009) - [j4]Phillip A. Laplante, Norita B. Ahmad:
Pavlov's Bugs: Matching Repair Policies with Rewards. IT Prof. 11(4): 45-51 (2009) - [j3]Norita B. Ahmad, Robin G. Qiu:
Integrated model of operations effectiveness of small to medium-sized manufacturing enterprises. J. Intell. Manuf. 20(1): 79-89 (2009) - 2007
- [j2]Norita B. Ahmad, Phillip A. Laplante:
Reasoning about software using metrics and expert opinion. Innov. Syst. Softw. Eng. 3(4): 229-235 (2007) - 2006
- [j1]Norita B. Ahmad, Daniel Berg, Gene R. Simons:
The Integration of Analytical Hierarchy Process and Data Envelopment Analysis in a Multi-criteria Decision-making Problem. Int. J. Inf. Technol. Decis. Mak. 5(2): 263-276 (2006)
Conference and Workshop Papers
- 2013
- [c3]Norita B. Ahmad, Zulkifli M. Shamsudin:
Systematic Approach to Successful Implementation of ITIL. ITQM 2013: 237-244 - 2007
- [c2]Norita B. Ahmad, Phillip A. Laplante:
Employing Expert Opinion and Software Metrics for Reasoning About Software. DASC 2007: 119-124 - 2006
- [c1]Norita B. Ahmad, Phillip A. Laplante:
Software Project Management Tools: Making a Practical Decision Using AHP. SEW 2006: 76-84
Parts in Books or Collections
- 2010
- [p1]Norita B. Ahmad, Reza Barkhi:
The Contextual and Collaborative Dimensions of Avatar in Real-Time Decision Making. Supporting Real Time Decision-Making 2010: 133-156
Coauthor Index
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