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Basma El-Sayed El-Baz

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2018
[j1]
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Basma El-Sayed El-Baz, Reham Ibrahim Elseidi, Aisha Moustafa El-Maniaway:
Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions. Int. J. Online Mark. 8(4): 1-14 (2018)

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