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Luis F. Martinez

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Journal Articles

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2024
[j7]
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  - journals/ecr/BruggemannMPW24
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  - https://dblp.org/rec/journals/ecr/BruggemannMPW24
Philipp Brüggemann, Luis F. Martinez, Koen Pauwels, J. Christopher Westland:
Introduction: online grocery shopping - current and future challenges and opportunities. Electron. Commer. Res. 24(2): 711-713 (2024)
2023
[j6]
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  - journals/ecr/MartinezMW23
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Luis F. Martinez, Francisco José Martínez-López, J. Christopher Westland:
Introduction: Special Issue on digital marketing and eCommerce. Electron. Commer. Res. 23(3): 1359-1360 (2023)
[j5]
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  - journals/ecr/HoangKM23
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Duc Hoang, Sofia Kousi, Luis F. Martinez:
Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry. Electron. Commer. Res. 23(3): 1401-1428 (2023)
[j4]
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  - journals/ecr/KleinM23
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Katharina Klein, Luis F. Martinez:
The impact of anthropomorphism on customer satisfaction in chatbot commerce: an experimental study in the food sector. Electron. Commer. Res. 23(4): 2789-2825 (2023)
2022
[j3]
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  - journals/jtaer/GruntkowskiM22
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Lisa M. Gruntkowski, Luis F. Martinez:
Online Grocery Shopping in Germany: Assessing the Impact of COVID-19. J. Theor. Appl. Electron. Commer. Res. 17(3): 984-1002 (2022)
2021
[j2]
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  - journals/ecra/WhiteMMR21
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Allison R. White, Luisa M. Martinez, Luis F. Martinez, Belén Rando:
Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention. Electron. Commer. Res. Appl. 50: 101100 (2021)
2019
[j1]
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  - journals/ecr/CardosoM19
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Sofia Cardoso, Luis F. Martinez:
Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the Millennials' online transactions. Electron. Commer. Res. 19(1): 189-209 (2019)

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