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Humaira Yasmeen

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Journal Articles

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2024
[j4]
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Hashim Zameer, Ying Wang, Humaira Yasmeen:
Strengthening green competitive advantage through organizational learning and green marketing capabilities in a big data environment: a moderated-mediation model. Bus. Process. Manag. J. 30(6): 2047-2072 (2024)
2020
[j3]
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Humaira Yasmeen, Ying Wang, Hashim Zameer, Zubair Ahmad:
Environmental Turbulence as a Moderator on the Impact of Transformational Leadership and IT Business Strategy AlignmAhmad Zubair ent on EIS Adaptation. Int. J. Inf. Syst. Serv. Sect. 12(3): 74-92 (2020)
2019
[j2]
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Hashim Zameer, Ying Wang, Humaira Yasmeen, Waqas Ahmed:
Modeling the Role of Service Quality, Customer Satisfaction and Customer Loyalty in Building Service Brand Equity. Int. J. Asian Bus. Inf. Manag. 10(2): 55-72 (2019)
[j1]
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Humaira Yasmeen, Ying Wang, Hashim Zameer, Hina Ismail:
Modeling the Role of Government, Firm, and Civil Society for Environmental Sustainability. Int. J. Agric. Environ. Inf. Syst. 10(2): 82-97 (2019)

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