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Gian Luca Marzocchi

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2011
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Marco Visentin, Mariachiara Colucci, Gian Luca Marzocchi:
Genuine representation of brands: a new method of representing unbiased brand-by-attribute perceptions. J. Oper. Res. Soc. 62(6): 1120-1127 (2011)

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