Factors impacting purchase intention towards masstige brands: A SEM based analysis of young consumers in India.

Thu, 01 May 2025 01:00:00 +0200

Komal Kapoor, Mohit Maurya, Ravneet Singh Bhandari :
Factors impacting purchase intention towards masstige brands: A SEM based analysis of young consumers in India. Int. J. Syst. Assur. Eng. Manag. 16(5): 1875-1884 (2025)