Consumer engagement behaviour over time on fitness tracker Facebook brand pages: effect of post characteristics, message appeals and marketing promotions.

Sun, 01 Jan 2023 00:00:00 +0100

Sujo Thomas, Sonal Kureshi, Vivek Bhatt, Arpan Yagnik:
Consumer engagement behaviour over time on fitness tracker Facebook brand pages: effect of post characteristics, message appeals and marketing promotions. Int. J. Bus. Inf. Syst. 43(3): 394-415 (2023)