How Do Virtual AI Streamers Influence Viewers' Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal.

Tue, 01 Oct 2024 01:00:00 +0200

Xianfeng Zhang, Yuxue Shi , Ting (Tina) Li , Yuxian Guan, Xinlei Cui:
How Do Virtual AI Streamers Influence Viewers' Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal. Inf. Syst. Frontiers 26(5): 1803-1834 (2024)