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Leonard M. Lodish

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Journal Articles

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2012
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Jeonghye Choi, David R. Bell, Leonard M. Lodish:
Traditional and IS-Enabled Customer Acquisition on the Internet. Manag. Sci. 58(4): 754-769 (2012)
2011
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Leonard M. Lodish, Americus Reed II:
Commentary - When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness. Mark. Sci. 30(3): 405-408 (2011)
2001
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Leonard M. Lodish:
Building Marketing Models that Make Money. Interfaces 31(3-Supplement): S45-S55 (2001)
1969
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John D. C. Little, Leonard M. Lodish:
A Media Planning Calculus. Oper. Res. 17(1): 1-35 (1969)

Conference and Workshop Papers

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1968
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Leonard M. Lodish, John D. C. Little:
MEDIAC: an on-line media planning system. AFIPS Fall Joint Computing Conference (1) 1968: 425-430

Coauthor Index

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