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BibTeX record conf/amcis/SummersY16
@inproceedings{DBLP:conf/amcis/SummersY16, author = {Jama Summers and Amber Grace Young}, title = {Gamification and Brand Engagement on Facebook: An Exploratory Case Study}, booktitle = {22nd Americas Conference on Information Systems, {AMCIS} 2016, San Diego, CA, USA, August 11-14, 2016}, publisher = {Association for Information Systems}, year = {2016}, url = {http://aisel.aisnet.org/amcis2016/DigitalComm/Presentations/29}, timestamp = {Tue, 29 Jun 2021 15:47:50 +0200}, biburl = {https://dblp.org/rec/conf/amcis/SummersY16.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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