BibTeX record conf/whiceb/PengXPQ14

download as .bib file

@inproceedings{DBLP:conf/whiceb/PengXPQ14,
  author    = {Jianping Peng and
               Wenbin Xiao and
               Le Peng and
               Jing Quan},
  title     = {An Explorative Study of the Effectiveness of Mobile Advertising},
  booktitle = {The Thirteenth Wuhan International Conference on E-Business, {WHICEB}
               2014, Wuhan, China, May 31 - June 1, 2014},
  pages     = {23},
  publisher = {Association for Information Systems},
  year      = {2014},
  url       = {http://aisel.aisnet.org/whiceb2014/23},
  timestamp = {Wed, 02 Jul 2014 20:29:33 +0200},
  biburl    = {https://dblp.org/rec/conf/whiceb/PengXPQ14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
a service of Schloss Dagstuhl - Leibniz Center for Informatics