BibTeX record conf/worldcist/InesPCSBA19

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@inproceedings{DBLP:conf/worldcist/InesPCSBA19,
  author       = {Ana In{\^{e}}s and
                  Patr{\'{\i}}cia Pires and
                  Andr{\'{e}} Carvalho and
                  Lu{\'{\i}}s Santos and
                  Frederico Branco and
                  Manuel Au{-}Yong{-}Oliveira},
  editor       = {{\'{A}}lvaro Rocha and
                  Hojjat Adeli and
                  Lu{\'{\i}}s Paulo Reis and
                  Sandra Costanzo},
  title        = {The Strategy of Josefinas: Building a Well-Known Brand Through Social
                  Media},
  booktitle    = {New Knowledge in Information Systems and Technologies - Volume 3},
  series       = {Advances in Intelligent Systems and Computing},
  volume       = {932},
  pages        = {381--391},
  publisher    = {Springer},
  year         = {2019},
  url          = {https://doi.org/10.1007/978-3-030-16187-3\_37},
  doi          = {10.1007/978-3-030-16187-3\_37},
  timestamp    = {Wed, 07 Dec 2022 23:09:50 +0100},
  biburl       = {https://dblp.org/rec/conf/worldcist/InesPCSBA19.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}