BibTeX record conf/wsdm/ZhuCMZC10

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@inproceedings{DBLP:conf/wsdm/ZhuCMZC10,
  author       = {Zeyuan Allen Zhu and
                  Weizhu Chen and
                  Tom Minka and
                  Chenguang Zhu and
                  Zheng Chen},
  editor       = {Brian D. Davison and
                  Torsten Suel and
                  Nick Craswell and
                  Bing Liu},
  title        = {A novel click model and its applications to online advertising},
  booktitle    = {Proceedings of the Third International Conference on Web Search and
                  Web Data Mining, {WSDM} 2010, New York, NY, USA, February 4-6, 2010},
  pages        = {321--330},
  publisher    = {{ACM}},
  year         = {2010},
  url          = {https://doi.org/10.1145/1718487.1718528},
  doi          = {10.1145/1718487.1718528},
  timestamp    = {Tue, 21 May 2019 11:38:33 +0200},
  biburl       = {https://dblp.org/rec/conf/wsdm/ZhuCMZC10.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}