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BibTeX record journals/cbsn/NamKL10
@article{DBLP:journals/cbsn/NamKL10, author = {Yoonjae Nam and Kyonghee H. Kwon and Sungjoon Lee}, title = {Does It Really Matter That People Zip through Ads? Testing the Effectiveness of Simultaneous Presentation Advertising in an {IDTV} Environment}, journal = {Cyberpsychology Behav. Soc. Netw.}, volume = {13}, number = {2}, pages = {225--229}, year = {2010}, url = {https://doi.org/10.1089/cyber.2009.0115}, doi = {10.1089/CYBER.2009.0115}, timestamp = {Tue, 31 Mar 2020 18:13:38 +0200}, biburl = {https://dblp.org/rec/journals/cbsn/NamKL10.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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