BibTeX record journals/cbsn/NamKL10

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@article{DBLP:journals/cbsn/NamKL10,
  author       = {Yoonjae Nam and
                  Kyonghee H. Kwon and
                  Sungjoon Lee},
  title        = {Does It Really Matter That People Zip through Ads? Testing the Effectiveness
                  of Simultaneous Presentation Advertising in an {IDTV} Environment},
  journal      = {Cyberpsychology Behav. Soc. Netw.},
  volume       = {13},
  number       = {2},
  pages        = {225--229},
  year         = {2010},
  url          = {https://doi.org/10.1089/cyber.2009.0115},
  doi          = {10.1089/CYBER.2009.0115},
  timestamp    = {Tue, 31 Mar 2020 18:13:38 +0200},
  biburl       = {https://dblp.org/rec/journals/cbsn/NamKL10.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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