BibTeX record journals/ecra/SongXTZ11

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@article{DBLP:journals/ecra/SongXTZ11,
  author       = {Peijian Song and
                  Heng Xu and
                  Angsana A. Techatassanasoontorn and
                  Cheng Zhang},
  title        = {The influence of product integration on online advertising effectiveness},
  journal      = {Electron. Commer. Res. Appl.},
  volume       = {10},
  number       = {3},
  pages        = {288--303},
  year         = {2011},
  url          = {https://doi.org/10.1016/j.elerap.2010.09.003},
  doi          = {10.1016/J.ELERAP.2010.09.003},
  timestamp    = {Sat, 22 Feb 2020 13:48:29 +0100},
  biburl       = {https://dblp.org/rec/journals/ecra/SongXTZ11.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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