BibTeX record journals/electronicmarkets/Gurau08

download as .bib file

@article{DBLP:journals/electronicmarkets/Gurau08,
  author       = {Calin Gurau},
  title        = {The Influence of Advergames on Players' Behaviour: An Experimental
                  Study},
  journal      = {Electron. Mark.},
  volume       = {18},
  number       = {2},
  pages        = {106--116},
  year         = {2008},
  url          = {https://doi.org/10.1080/10196780802044859},
  doi          = {10.1080/10196780802044859},
  timestamp    = {Fri, 13 Mar 2020 10:57:05 +0100},
  biburl       = {https://dblp.org/rec/journals/electronicmarkets/Gurau08.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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