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BibTeX record journals/irmj/PengQPQ17
@article{DBLP:journals/irmj/PengQPQ17, author = {Jianping Peng and Juanjuan Qu and Le Peng and Jing Quan}, title = {An Exploratory Study of the Effectiveness of Mobile Advertising}, journal = {Inf. Resour. Manag. J.}, volume = {30}, number = {4}, pages = {24--38}, year = {2017}, url = {https://doi.org/10.4018/IRMJ.2017100102}, doi = {10.4018/IRMJ.2017100102}, timestamp = {Thu, 02 Mar 2023 13:59:21 +0100}, biburl = {https://dblp.org/rec/journals/irmj/PengQPQ17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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