BibTeX record journals/tkde/RenZCRYW18

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  author    = {Kan Ren and
               Weinan Zhang and
               Ke Chang and
               Yifei Rong and
               Yong Yu and
               Jun Wang},
  title     = {Bidding Machine: Learning to Bid for Directly Optimizing Profits in
               Display Advertising},
  journal   = {{IEEE} Trans. Knowl. Data Eng.},
  volume    = {30},
  number    = {4},
  pages     = {645--659},
  year      = {2018}
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