"A Study of Global Marketing Strategies of Taiwan's Personal Computer ..."

Christina Ling-hsing Chang, I-Chun Lin, He Yan (2007)

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type: Conference or Workshop Paper

metadata version: 2014-06-23

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Christina Ling-hsing Chang, I-Chun Lin, He Yan:
A Study of Global Marketing Strategies of Taiwan's Personal Computer Industry - Based on the National Culture Dimensions of Hofstede. AMCIS 2007: 511

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