"The Effect of Mobile Gamification on Brand Loyalty."

Wei-Jeng Chien, Ya-Ling Wu (2015)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2015-12-13

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Wei-Jeng Chien, Ya-Ling Wu:
The Effect of Mobile Gamification on Brand Loyalty. AMCIS 2015

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