"Smells Like Strategic Spirit: How Artificial Intelligence Can Shape Modern ..."

Dominik Alois Henkel, Désirée Alida Christine Wieland, Maria M. Smirnova (2025)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2025-09-30

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Dominik Alois Henkel, Désirée Alida Christine Wieland, Maria M. Smirnova:
Smells Like Strategic Spirit: How Artificial Intelligence Can Shape Modern Marketing. AMCIS 2025

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