"Estrategias de Mercadotecnia en el uso de Twitter. Caso Cinépolis."

Juan Carlos Montes de Oca López, Rodrigo Sandoval-Almazán, Maria Del Rosario Demuner Flores (2013)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-08-21

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Juan Carlos Montes de Oca López, Rodrigo Sandoval-Almazán, Maria Del Rosario Demuner Flores:
Estrategias de Mercadotecnia en el uso de Twitter. Caso Cinépolis. AMCIS 2013

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