"Exploring the Impact of Online Reviews with Brand Equity for Online ..."

Jason Triche, Qing Cao, Mark A. Thompson (2013)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2014-07-01

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Jason Triche, Qing Cao, Mark A. Thompson:
Exploring the Impact of Online Reviews with Brand Equity for Online Software Purchasing Behavior. AMCIS 2013

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