"Perception and effectiveness of search advertising on smartphones."

Alexa Domachowski, Joachim Griesbaum, Ben Heuwing (2016)

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DOI: 10.1002/PRA2.2016.14505301074

access: closed

type: Conference or Workshop Paper

metadata version: 2020-06-24

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Alexa Domachowski, Joachim Griesbaum, Ben Heuwing:
Perception and effectiveness of search advertising on smartphones. ASIST 2016: 1-10

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