"Gender-brand effect of search queries on sponsored search performance."

Partha Mukherjee, Bernard J. Jansen (2013)

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DOI: 10.1002/MEET.14505001170

access: closed

type: Conference or Workshop Paper

metadata version: 2020-06-24

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Partha Mukherjee, Bernard J. Jansen:
Gender-brand effect of search queries on sponsored search performance. ASIST 2013: 1-4

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