"The Impacts of Content and Source Factors on Consumers' Liking Toward ..."

Xiumin Chu, Yezheng Liu, Xiayu Chen (2020)

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DOI: 10.1007/978-3-030-53980-1_17

access: closed

type: Conference or Workshop Paper

metadata version: 2021-09-02

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Xiumin Chu, Yezheng Liu, Xiayu Chen:
The Impacts of Content and Source Factors on Consumers' Liking Toward Advertisements: An HSM-Based Framework. ATCI 2020: 106-112

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