"Bundle entropy as an optimized measure of consumers' systematic product ..."

Roberto Mansilla et al. (2022)

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DOI: 10.1109/BIGDATA55660.2022.10021062

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type: Conference or Workshop Paper

metadata version: 2023-08-18

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Roberto Mansilla, Gavin Smith, Andrew Smith, James Goulding:
Bundle entropy as an optimized measure of consumers' systematic product choice combinations in mass transactional data. IEEE Big Data 2022: 1044-1053

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