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"Purchase Intent, Online Offers and Product Innovation: Misunderstandings ..."

Davor Meersman, Christophe Debruyne (2011)

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DOI: 10.1007/978-3-642-25370-6_13

access: closed

type: Conference or Workshop Paper

metadata version: 2017-06-01

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Davor Meersman, Christophe Debruyne:
Purchase Intent, Online Offers and Product Innovation: Misunderstandings in the Ménage à Trois. BIS (Workshops) 2011: 132-143

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